Top 13 Influencer Marketing Platforms Any Brand Can Use

Influencer marketing has become a staple in any social media marketing campaign. The industry is currently worth a whopping $13.8 billion and shows no signs of slowing down. Today, many digital agencies and platforms offer influencer marketing services and tools to help brands optimize their campaigns and reach their marketing goals. We’ve gathered all the info about influencer marketing platforms to help your brand succeed in 2023.

What is an influencer marketing platform?

Influencer marketing platforms are digital tools that help brands identify, recruit, and engage with influencers who can promote their products and services. They automate many mundane tasks and processes involved in influencer marketing recruitment and management, such as communication and campaign tracking. In addition, they are usually equipped with analytics tools and built-in communication features to track, scale, and measure your influencer marketing campaign’s progress and success. 

Influencer Marketing Platform vs. Agency 

Before we explain how to use influencer marketing platforms effectively, it’s important to distinguish them from influencer marketing agencies. On a basic level, influencer marketing agencies manually select influencers based on a brand’s target audience and marketing goals, whereas influencer marketing platforms perform this selection process through a software application. 

There are benefits and disadvantages to choosing to work with either. For example, while an influencer marketing platform might select the influencers faster, it is limited by its set pool of creators and AI (Artificial Intelligence) selection process. On the other hand, an influencer marketing agency can offer brands an overall influencer marketing strategy, ensuring that the influencers you’ll be working with will be tailored to your goals throughout the campaign’s lifetime.

So, if your goal is to build a complete influencer marketing campaign, we recommend finding an influencer marketing agency to accommodate your long-term marketing goals. However, if your in-house team has some previous experience with influencer marketing, or you’re simply looking to reach many creators quickly to promote your brand, you can consider utilizing an influencer marketing platform.

How to Use Influencer Marketing Platforms Effectively

The influencer marketing industry grew in popularity due to the increasing number of individuals who turned away from traditional forms of advertising. However, the influx of influencers currently creating content on social media has also brought some challenges for brands, as it can take time to decide which are best for their specific marketing goals. This is where influencer marketing platforms come into play.

The most effective way to approach choosing an influencer marketing platform is by first setting up your marketing goals and budget. To do so, identify what’s missing from your marketing efforts and the platforms on which you may lack brand awareness and engagement. Next, you can assess your social media accounts with the following metrics: audience growth, engagement rate, post shares, overall impressions, video views, and reach. Finally, once you’ve set up some KPIs for success, it’s time to dive into the next step: picking an influencer marketing platform for your brand. 

The Best Influencer Marketing Platforms For Brands of All Sizes

In no particular order, here’s our list of the best influencer marketing platforms on the market: 

1. Aspire

Notable Features: Influencer Visual Search & Discovery, Influencer Relationship Management, Influencer Campaign ROI Measurement, Influencer Content Creation, Ecommerce Platforms Integration, Strategic Services, Creator Marketplace, Custom Workflow Creation, Influencer Promo Codes Creation, Influencer Campaign Management, Payment Processing.

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, and Blogs

2. Afluencer

Notable Features: Influencer Visual Search & Discovery, Influencer Relationship Management, Occasional Brand Features (in the company’s Newsletter & Platform), Influencer Communication Management, Collaboration Management, Ecommerce Platforms Integration, Collaborations Directory, Creator Marketplace, Influencer Content Approval.

Channels: Instagram, TikTok, YouTube, Twitter, and Facebook

3. Creator.co

Notable Features: Influencer Giveaways, Influencer Collaboration Hub, Social Media Management, Influencer Search & Discovery, Influencer Campaign Management, Content Amplification, Influencer Profiles Analysis, Campaign Reporting System, Influencer Relationship Management.

Channels: Instagram, YouTube, and TikTok

4. Humanz

Notable Features: Influencer Campaign Management, Influencer Search & Discovery, Ecommerce Platforms Integration, Influencer Marketplace, Influencer Custom Links, Influencer Campaign Live Reporting, Competitor Analysis, Content Amplification, Influencer Relationship Management.

Channels: Instagram, Facebook, Twitter, YouTube, and TikTok

5. CreatorIQ

Notable Features: Influencer Search & Discovery, Creator CRM, Ecommerce Platforms Integration, Payment Processing, Influencer Campaign Reporting & Analytics, Social Media API Integrations, Community Discovery, Audience Analysis, Influencer Campaign Management, Influencer Content Approval, Competitor Analysis.

Channels: Instagram, Facebook, Twitter, YouTube, Twitch, and TikTok