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Est. 2014Save time and budget when scaling up with micro influencers in the United States.
Visit ProfileInfluencer marketing has become one of the most effective ways to reach specific target audiences and drive brand awareness. Instagram is one of the most popular places for brands and influencers to collaborate. In fact, according to a study by LENDED, the number of users following an Instagram influencer has more than doubled in the last three years. The same study found that among Millennials, nearly 15% follow an Instagram influencer on a regular basis.
With so many potential collaborators out there, it can be tricky for brands to break through and find the right people who align perfectly with their target audience. Here are some tips for collaborating with influencers on Instagram that will help your brand stand out.
What is Influencer Marketing?
Influencer marketing is the process of partnering with key people who have established, engaged followings on social media to drive awareness and sales for a particular product or service. With the shift towards content-driven marketing, brands are realizing that investing in partnerships with social media influencers can have a significant ROI. Influencers have huge networks that brands can tap into by creating custom campaigns that are designed to engage and drive results.
In exchange for promoting a product or service, influencers often receive monetary compensation or free products depending on the scope and scale of each job. When executed correctly, influencer marketing can be incredibly effective in driving sales and increasing brand awareness.
Influencers tend to have very engaged, highly relevant audiences that are willing to trust their recommendations. They are able to cut through the noise and get their followers to respond to campaigns in a way that general advertising may not. The key is to find the right influencers for your brand.
How to Find the Right Influencers for Your Brand
The first step in collaborating with influencers on Instagram is to make sure that you’ve identified the right people to approach. When searching for potential collaborators, it’s important to keep a few things in mind.
First, you want to find influencers who are both relevant and engaged. You should be able to tell just by looking at their profiles that they’re the right people for your brand.
Second, when it comes to targeting specific influencers, you’ll want to make sure you know your target audience. You can use the demographics section of Instagram to get a sense of who your influencers are and where they’re located.
The best way to find the right influencers is to look for someone who fits your brand and has a strong following. Start by searching for hashtags related to your product or service. This will pull up a list of people who have mentioned those terms in their bios or posts.
Or, you can work with an influencer marketing agency that has expertise in matching brands with relevant influencers.
