Influencers Marketing News
Latest Case Studies
ACKO reported an 82% media cost drop using YouTube CTV, Shorts and Demand Gen. Here is what the data supports, what it hides, and how to test the model in your own funnel.
Fanatical had to win back creators after Football Manager 25 was cancelled. Here is what that case teaches brands about refunds, transparency and partner trust when a launch collapses.
Liquid Death reached a $1.4B valuation by treating marketing as entertainment. Here is what brands can copy, what they can’t, and how to measure it.
Guides & Resources
A practical playbook for brands partnering with LinkedIn Creator Accelerator alumni on newsletters: vetting, pricing, contracts, disclosure and measurement for B2B visibility.
Threads is now a real brand-creator channel. Here are the early tactics worth testing, from community targeting to disclosure, with a measurement plan for budget owners.
Shorts now counts every play as a view, so briefs built on view counts mislead. Here is what to rewrite in creator briefs to win YouTube Shorts distribution and stay compliant.
Fortnite Creator Codes turn player loyalty into trackable revenue. Here is how brands should structure code deals, disclosure, and measurement without overpaying for attribution.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →