Influencers Marketing News
Latest Case Studies
A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram to drive measurable sales uplift. Here’s exactly how they did it.
A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram — and measured real sales uplift. Here’s how they did it.
BPCM’s 55-creator simultaneous seeding campaign outperformed sequential drops by 3x. Here’s the operational blueprint behind it.
Guides & Resources
X’s rebuilt AI retrieval and ranking system is live — here’s how brand advertisers should evaluate creator whitelisting and budget reallocation away from Meta and TikTok.
Reddit’s AI ad engine is reshaping high-intent shopping discovery. Here’s what a 40% YoY surge in shopping conversations means for your paid and creator media mix.
Algorithm shifts on TikTok and Instagram are gutting organic reach for even top creators, forcing brands into a paid-first distribution model that’s reshaping sponsorship economics entirely.
A data-driven framework for allocating creator spend across TikTok and Instagram using category-specific CPS benchmarks, audience overlap analysis, and TikTok Shop conversion differentials.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →