Influencers Marketing News
Latest Case Studies
Marriott’s Google-backed conversational AI search changes how travelers discover hotels — and how hospitality brand marketers must brief, structure, and distribute creator content.
How La Roche-Posay used dermatologist creator partnerships, expert-credential casting, and TikTok Shop integration to drive measurable pharmacy channel sales lift.
How e.l.f. Beauty’s performance-linked compensation model for mid-tier creators delivered 20% year-over-year ROI gains — and what brand strategists can replicate from their playbook.
Guides & Resources
CPG brand managers can now sync creator content with Instacart Ads Manager to drive simultaneous social discovery and shoppable grocery conversion. Here’s how to structure it.
A platform-specific brief design guide for brands using TikTok for international discovery and Instagram for localized purchase conversion — with ROI-focused strategies for each.
Instagram’s algorithm now rewards DMs and saves over likes. Here’s how brand creative directors should redesign sponsored Reel hooks and narrative structures to win AI-curated feed distribution.
TikTok’s recommendation engine is making niche micro-creators rival macro-influencer reach. Here’s how to reallocate budget toward engagement-per-dollar efficiency.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →