Influencers Marketing News
Latest Case Studies
Häagen-Dazs earned organic TikTok amplification that outperformed a concurrent paid campaign in Q1 by engineering cultural moment creator briefs with precision brief architecture.
Minnesota Lottery’s AI gopher ad exposes the production standards, brand safety thresholds, and performance benchmarks every marketer needs before deploying AI creative in paid campaigns.
PepsiCo’s TikTok discovery strategy blends consideration-stage creator content, emotional engagement, and Shop integration to convert attention into CPG purchases at scale.
Guides & Resources
Instagram’s Reels algorithm now rewards authentic engagement signals over follower count. Here’s how brand teams must redesign creator briefs to win organic distribution for sponsored content.
Target’s dual creator program reveals a sophisticated retail social commerce playbook brands can reverse-engineer to optimize creator spend across commission and challenge-reward models.
A platform-specific TikTok Shop creator brief template built around the 68% immediate purchase rate—covering hook timing, product placement, overlay specs, and CTA language that converts.
TikTok’s 68% immediate purchase rate demands a complete rethink of creator briefs, product placement timing, and shoppable overlay architecture to convert impulse intent into revenue.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →