Influencers Marketing News
Latest Case Studies
Gap Inc. opened its creator program to staff. Here is what the employee generated content model does, where the risks sit, and how brands can copy the structure without a custom platform.
Gymshark has no published creator code playbook, but its public numbers and FTC rules show how to measure codes across the full funnel. Here is a practical framework.
Fenty Beauty’s TikTok Shop Black Friday LIVE is a useful template. Here is how to protect your Performance Score while converting holiday demand, with benchmarks and a prep checklist.
Guides & Resources
Collab posts share a grid, not a license. Here is how brands can separate co-authorship, usage rights, and paid amplification, and keep FTC disclosures intact when content gets cross-posted.
Most TikTok Creator Marketplace deals grant less usage than brands assume. Here is how to scope, license, authorize, and audit creator content so every paid asset stays legally usable.
Endurance athlete creators offer proof of use and tight communities. Here is how fitness and apparel brands can vet, brief, pay, and measure them without wasting budget. Here is how fitness and appare
Threads collab posts are reportedly in the works. Here is how brands should prepare: creator vetting, briefs, disclosure rules and measurement, so co-authored posts extend organic reach safely.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
5
The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →